● project type –  Showreel. / INDUSTRY – Brand identity. / Year – 2013-24 / location – Saint-Petersburg

● Our studio has been at the forefront of brand development since 2013. We specialize in crafting brand identities, image-centric websites, commercial content, and innovative concepts. Our mission is to assist enterprises of varying sizes in establishing meaningful strategies, distinctive styles, and comprehensive branding systems. We partner with organizations aiming to innovate, transform, and enhance brand recognition and comprehension. ● A meticulously crafted brand representation is essential for all digital business communications, serving as a fundamental element that can be leveraged as a competitive advantage. We assert that business expansion is achievable through a compelling strategy and an outstanding customer experience. These objectives are attainable through the synergy of strategic planning, creativity, and the development of interaction-focused products. This is the essence of our work.

● 01 AUDIENCE RESEARCH – Understanding the value system, behavioral motivations, and consumer principles of the target audience—how and why they choose and buy. By identifying relevant drivers and motivations, we uncover insights that align both with the brand’s business strategy and the values of its consumers. PLATFORM & NAMING – Defining how the brand improves the consumer’s life, what unique values it offers, and how they align with audience motivations. / Naming – Developing a short, memorable, and distinctive brand name that is relevant to the strategy and adaptable across different markets and languages. MARKET ANALYSIS & COMPETITIVE POSITIONING – Identifying market needs beyond competitors’ offerings. Assessing overused strategies and finding opportunities for differentiation. LOGO & IDENTITY SYSTEM – Creating a modern commercial or conceptual brand identity for all communication channels, both internal and external. Developing a comprehensive brand guidelines document for consistent application.● 02 BRAND GUIDELINES (BRANDBOOK) – A detailed guide for using the brand’s identity across all digital and print media, including: / Geometry, proportions, and scaling / Font pairings and modular grids / Color schemes and typography for social media / Website and business documentation layouts. ● 03 WEBSITE DESIGN & DEVELOPMENT – UX/UI DESIGN & DIGITAL PRODUCT DEVELOPMENT – Designing, coding, and animating responsive digital interfaces, from simple landing pages to corporate portals. We work with Webflow, allowing us to bypass traditional prototyping and static mockups, moving directly into developing an interactive, adaptive working concept. This approach saves resources and simplifies further refinements. PUBLISHING & HANDOVER – SEO optimization, content integration, domain connection, hosting setup, and CMS handover to the client. ● 04 ADVERTISING & CREATIVE COMMUNICATION – COMMERCIAL COPYWRITING – Crafting engaging and persuasive copy that effectively conveys brand values in a clear, concise, and compelling way—all within the framework of the brand’s communication strategy. CREATIVE CAMPAIGNS – Advertising Strategy Development – Identifying the core meta-message that influences consumer decisions. / Creative Concept (Big Idea) – Defining a compelling tactical approach applicable across various campaign channels and formats. / Execution – Developing scripts for video, print, outdoor, and digital ads, including viral content mechanics.

● project type –  Rebranding. / INDUSTRY – Fashion. / DEscription – A new visual identity for one of the largest men’s clothing Moscow-based brand. / Year – 2024 / location – Moscow

● project type – Rebranding / Creative direction / INDUSTRY – Fashion / DEscription – Positioning, rebranding, retail space concept, frontend, and comprehensive development of outdoor advertising and typography for a Moscow-based menswear manufacturer and retailer. Having completed the network rebranding in 2018, we continue to provide comprehensive support to the company in solving design-related business challenges. / Years – 2018-25 / location – Moscow / WEBSITE – sudar.ru  

● project type –  Branding. / INDUSTRY – Fashion. / DEscription – Naming and visual identity for an upcycling atelier. Milly Bloom is a name inspired by the heroine of Ulysses by James Joyce, the daughter of Leopold and Marion Bloom. Milly is a symbol of innocence, youth, renewal, and naturalness. This resonates with the philosophy of upcycling: preservation, careful handling of things, and their second life. / Year – 2023 / location – Saint–Petersburg

● project type –  Corporative production/ Identity design/ Architecture solutions. / INDUSTRY – Industrial Development. / DEscription – Corporate photo and video production. Management of architectural solutions, branding, and interior design for development projects. Adaptation of the brand book within the framework of a contract with Maersk for consulting services in Russia. Branding of development projects has allowed us to expand the scope of work to corporate content, business documentation design, and the creation of architectural and interior solutions for new construction projects. / Years – 2020–22 / location – Saint–Petersburg / WEBSITE – maersk.com

● project type –  Branding/ Web-development. / INDUSTRY – Fashion. / DEscription – Comprehensive branding, design, and development of an e-commerce platform for an Italian footwear and accessories brand. We created the brand platform, visual identity system, communication strategy, e-commerce website design and layout, product patterns, and print material mockups. / Year – 2020 / location – Saint-Petersburg

● project type –  Positioning/ Brand identity/ Clothing design/ Campaign creative direction. / INDUSTRY – Fashion. / DEscription – Positioning concept, naming, brand identity, catalog layout, and creative direction for the Arrival F/W 18 collection of a designer clothing brand. B-WM is the first achromatic fashion brand of its kind, existing between black and white. The brand’s essence lies in the endless depth of black-and-white aesthetics and the independence of style from color. The project included print pattern development and full-scale creative production, shaping a cohesive visual and conceptual narrative. / Year – 2018 / location – Saint-Petersburg

● project type –  Business documentation design, creative. / INDUSTRY – Standartization Consultancy. / DEscription – Business documentation design and creative development for the Russian division of an international inspection bureau. In collaboration with the BV team, we created a convenient and modern format for presenting information for the global leader in testing, inspection, and certification. / Year – 2021 / location – Moscow / WEBSITE – bureauveritas.com  

● project type –  Brand identity/ E-commerce UX/UI design/ fashion video.  / INDUSTRY – Fashion. / DEscription – We developed a visual identity for a designer fashion brand from Saint Petersburg, including the design and development of their online store and the filming and editing of a promotional video for the Autumn/Winter 2018 collection. Our work encompassed creating a contemporary fashion-oriented brand identity, delivering 140 layouts of responsive web design featuring animation effects, and producing an impactful brand video showcasing the new collection. / Year – 2018 / location – Saint–Petersburg

● project type –  Brand platform/ Naming/ Visual identity. / INDUSTRY – Fashion. / DEscription – Brand platform and positioning, naming, and visual identity for a classic menswear brand. Tetro was created by the largest Moscow-based clothing manufacturer and retailer to distinguish its premium segment products. / Year – 2018 / location – Moscow

● project type – Rebranding / Web-design. / INDUSTRY – Fashion. / DEscription – Concept development for the largest retailer and manufacturer of women’s clothing in Russia. The project included e-commerce web development and brand identity creation, shaping a cohesive digital and visual presence for the brand. / Year – 2020 / location – Saint-Petersburg

● project type – Branding / Web-development / INDUSTRY – Fashion. / DEscription – Comprehensive branding and adaptive web platform development concept for a rating service. The platform ranks premium fashion brands within categories and offers the best ways to purchase their latest collections and discounted items online. / Year – 2018 / location – Saint-Petersburg

● project type –  Branding. / INDUSTRY – Fashion. / DEscription – Brand platform and positioning, naming, and visual identity for a conceptual women’s footwear brand. Bundhill can be translated from German as “artificial elevation.” The core idea of the visual identity is an association with a barcode. The brand’s emotional platform is built on the established perception of German quality and reliability. / Year – 2020 / location – Moscow

● project type –  Platform & Positioning / Visual identity. / INDUSTRY – Fashion. / DEscription – Positioning, brand platform, and visual identity for a youth multi-brand retailer. We defined the audience’s values and principles, established the brand platform, and developed a visual identity inspired by street underground aesthetics. / Year – 2019 / location – Moscow

● project type –  Branding / Web-development. / INDUSTRY – Construction design. / DEscription – Visual identity and corporate website development for an architectural design bureau. We created a visual identity system and a corporate website featuring a dynamic UX design. / Year – 2018 / location – Moscow

● project type –  Branding. / INDUSTRY – Fashion. / DEscription – Brand platform and positioning, naming, and visual identity for a conservative menswear brand. The client’s brief required the creation of an accessible brand for a traditional audience, so the name Garbert carries no direct semantic references, focusing instead on resonance, ease of pronunciation, and connotations of masculinity and completeness. / Year – 2019 / location – Moscow

● project type –  Showreel. / INDUSTRY – Brand identity. / Year – 2013-24 / location – Saint-Petersburg

● project type –  Artwork./ DEscription – “Only such a work seems fully balanced to us, where the creator has spent no more than three-quarters of their strength. If they exerted all their power, it unsettles the viewer and frightens them with its tension. In everything good, there is something lazy, reminiscent of cows lying in a meadow.” / Year – 2023 / location – Saint–Petersburg

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